The Influence of Task-technology Fit on Purchase Intention of Autonomous Driving Cars
DOI:
https://doi.org/10.54691/n5089c72Keywords:
Autonomous driving; Task-technology fit; Ttechnology acceptance model.Abstract
Few studies currently investigate the factors influencing consumers' willingness to purchase autonomous vehicles. This study extends the conventional technology acceptance model by introducing the Task- Technology Fit Model (TTF) to investigate how the alignment of automated driving technology (autonomous vs. non-autonomous driving) and task requirements influences consumers' willingness to purchase autonomous vehicles within the primary application contexts of automated driving technology, especially in complex driving scenarios.
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