Research on the Countermeasures of Night Economy Development in Qilou Street of Zhaoqing

Abstract

This study examines the nighttime economy of Zhaoqing Qilou Street, conducting interviews with 18 tourists from Zhaoqing, Chaoshan, Guangzhou, Foshan, Yunfu, Dongguan, Jiangmen, and Shenzhen. Using text analysis software ROST CM6 and NVIVO15, the research evaluates tourists' experiences and perceptions of the Qilou Street nighttime economy. The findings reveal current challenges including subpar service quality, inadequate public facilities, low cultural adaptation, and homogenized business formats. The study proposes five recommendations: 1) Enhance service quality; 2) Improve public facilities; 3) Preserve cultural-tourism integration; 4) Optimize business layouts; 5) Implement policy support and safeguards. These recommendations provide valuable insights for the high-quality development of nighttime economies in similar commercial complexes like Qilou Street.